Fetishising of 'free'

"Tearing apart the ruling ideologies of Silicon Valley's 'cybernetic totalism' and its 'antihuman rhetoric' [Jaron Lanier's book You Are Not A Gadget see an] over-reliance on the 'wisdom of crowds', the elevation of the network or the 'cloud' over the individual and the 'fragment' over the whole, the fetish of 'free', the jejune worship of the mash-up, and the wan acquiescence to the hegemony of advertising ...." (From Steven Poole's non-fiction round-up in the Guardian >>)

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