This kinda works on one level, but when you think about it it's all wrong. The picture is of a postal worker delivering by surfing! So, 'We surf. We deliver'? But what's surfing got to do with it? This was snapped in Dingle, so even if it's a coastal campaign confined to areas known for surfing, I still don't get it! Is it that while we're all off having fun, An Post is actually working hard to deliver our stuff? Hmmm. Not quite thought-through?