Praise for packaging

When Dynamo won the Irish Design Effectiveness Awards last year for their work on Voya's packaging, for which Penhire provided copywriting services, here's what Voya said about the work:

"Awareness of the brand is the key to driving our sales. Exposure of the Voya brand in leading hotels has been vital in allowing our products to achieve its luxury status and premium price point. The fact that so many five star hotels are stocking our products and that there is such a lot of interest from international top rated spas is a tribute to the success of the packaging and support communications".

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