Dyson's ad sucks the meaning out of language

The current Dyson radio ad arguing that all other "so-called cyclone technology vacuum cleaners" (or something like that) are not as good as Dyson is an awful abuse of language and logic. I don't have the script but I know it is based on a linguistic slight of hand and mangles syntax in order to imply superior quality. Unfortunate that a company that has had some great advertising and that thrives on innovation, should be resort to such low standards in communication.

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