The humble tagline

Some of our text is now being used on the Doolittles website, including the tagline. We offered dozens of options in a short list (including the awful but irresistable, "We do lots so you ...."!) and spent quite an amount of creative time developing a longer list (including the impossible, "We make good rhyme with food" which arose because it's a Donegal based company!), but in the end they chose something not far from what they had themselves as a guideline in the brief - we just added the idea of the humble sandwich.
Is it a problem, though, that they also sell salads?

No comments: