We'll try to keep this in mind...going forward.

The Financial Times recently ran an article about the over-use of that insidious phrase, 'going forward'.

Is it being pedantic? Not really. The phrase obviously has a meaning but the article rightly points out that it's used in business to communicate a smarmy suggestion that we're all on some kind of a collective journey towards utopia.


Penhire said...

Just for the record, I completely disagree. If I say something like, going forward Penhire will improve its writing standards, I am not suggesting anything collective, and I'm not being smarmy - I'm saying that OVER TIME we are going to have higher standards and this will not happen overnight, but gradually. The ways were going to achieve it will be "rolled out" rather than implemented suddenly! Insidious? No way.

Dan said...

I still fail to see its necessity.

'Going forward Penhire will improve its writing standards'

Is this necessary when we can say 'in the future Penhire will improve its writing standards', or simply 'Penhire will improve its writing standards'?

It smacks of MBA English!

Anonymous said...

'going forward', 'moving forward'...two examples of horrible business-speak!