It's not just food, it's adjective adjective food.

Making food more appealing is generally about using adjectives.

Marks and Spencer are kings of this. I mean, would you prefer 'beef' or 'Aberdeen Angus fillet of beef'?

It seems though that overworked copywriters are beginning to run out of adjectives.

Am I missing something or is it unreasonable of me to expect that all my apples and tomatoes be tree- and vine-ripened respectively?

What's next, soil-grown potatoes?


Agent PW said...

I think they might mean that the fruit has been allowed to ripen on the plant, as opposed to ripening under artificial light in some warehouse.

Anonymous said...

apples don't ripen once removed from the 'tree-ripened' is, in fact, redundant