Pages

Blurry customer focus

The 'We We Calculator' rates the 'customer focus' of a web page. It does this by measuring the instances of customer-associated words against the instances of self-associated words.

To give it a proper test we decided to use two not-so-random web pages.

Step forward, customer focus authors and guest-speakers extraordinaire - Shep Hyken and Howard Hyden.

Their pages, designed to promote themselves to customers as guest lecturers, turned out to be only 23% and 17% customer-focussed respectively.

We're not sure who to believe in anymore.

In reality though, the calculator merely measures the 'You's versus the 'I's and isn't too great an indicator of anything.

No comments: