I have been fascinated by this recent campaign from Failte
So what we have is a billboard campaign that asks people to, quite simply, be nice to tourists. “They’ve come a million miles for your smiles,” one ad in the campaign sings out. As a foreigner (or non-national as is the correct term), I am absolutely flabbergasted they felt this was necessary. Whatever their market research might be saying, the Irish reputation for friendliness and good humour is extremely well-established around the world.
This was first confirmed for me a few years back when my parents returned from a trip to