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Irish Entrepreneur needs subediting


Aside from being a well designed & finished magazine, I'm sorry to say that if Irish Entrepreneur was the last piece of writing on the planet I still don't think I would be able to bring myself to read it. Having (strictly for research purposes only) flicked through it on a few occasions, and having even forced myself to read one or two articles in full, I can now confirm my initial impressions that the writing & therefore "editing" is generally appalling. (I also find much of the content I've come across in it to be peurile, but that's not my beef here.)

Just one example will have to suffice to give an indication of the writing terrain we're in here: In her editorial, under a subheading, FIRST ARTIST TO ENTER SPACE, Maree Morrissey writes: "Dr Michael Casey is an artist, curator, and art historian from County Tipperary. This accomplished artist hopes to be the first artist in space, and, on his return, capture images from experiences there in his paintings."

Aaaaaaaaaaaaagh! This exhibits not just the very poor syntax, writing & structuring that can be found throughout the publication, but it also reveals the source of much poor writing generally: a failure to get the message clear first and then express it as simply as possible in the right relationship to the other elements of the communication. (This may boil down to a matter of "time poverty", which blights much of the magazine writing in Ireland (including Village, in my opinion): too many titles, diluting the revenues derived by each down to unsustainable levels = no budgets to pay good journalists decent money or to hire professional subeditors = not enough time spent on getting the writing right.)

Needless to say, the staff lineup in IE has no mention of copy editors. ("Editor & Founder"; "Business Development Director"; "Photographer"; "Designer"; "Production Manager"; "Motoring Editor"; "Staff Journalist".) Surely before a publication can call itself a magazine, and proclaim itself a success particularly in business terms ("Ireland's top business magazine" is how IE proclaims itself online) it should have a professional approach to copy, including professional subs on its pay roll.

POC

PS I see that Pat Phelan on his Roam4Free blog had issues with the publication for other reasons. It's revealing of something else how he assumed that IE might be a "franchise"-type version of the American publication: globalisation; commercial colonialism etc.. But it IS connected to my argument above, in the sense that for the sake of heterogeneity we NEED to get our "local" publications up to scratch so that they can be sustainable enough to carry our unique marks and perspectives into the future. PLEASE Maree, hire a professional editor!

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