We recently completed some work for GaelicPerformance, an organisation set-up to improve the standards of Gaelic Games players and coaches.

acts as a free information rersource for players and encourages coaches to exchange ideas and methods through their website.

Every so often in copywriting, you edit a piece of text that really teaches you something. Though it's not Gaelic Games I play, Dermot McArdle's generic advice on sports psychology contained valuable tips on focus and determination.

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